Landsec has welcomed two international fashion debuts to Bluewater, Europe’s leading retail and leisure destination.Coach, the renowned New York design house of modern luxury accessories, has opened their first boutique in the South East at Bluewater. Joining Coach is Alex and Ani, the American symbol-based fashion jewellery brand, who launched their UK debut stand-alone store at Bluewater back in September. Designed by an in-house team, the new 1,750sq ft Coach store, located on the Lower Guildhall adjacent to House of Fraser, features a modern luxury interior. Leather furniture and bespoke fittings showcase the full range of men’s and women’s products available and provide a seamless, premium customer journey. Russell Loveland, Portfolio Director at Landsec, Co-Owner and Asset Manager of Bluewater, said: “We are always looking to drive our premium offer to appeal to the affluent catchment. The openings of Coach and Kate Spade New York launching late this year, in addition to Alex and Ani, significantly enhance Bluewater’s overall line-up.”

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