Jumeirah Central is a mixed-use city district envisaged to become the most accessible, functional and valuable district in Dubai. Located at the geographic centre of Dubai, on Sheikh Zayed Road in the shadows of Burj Al Arab and adjacent to Madinat Jumeirah, the district comprises 278 buildings and a combined 47 million square feet. The 75 new city blocks will feature over nine million square feet of retail, over 7,000 hotel rooms, 40 office buildings and over 11,000 apartments. The district is set to be completed over a period of 20 years and is set to introduce scores of innovative urban planning and ‘quality of life’ concepts that are a first in the Middle East.

The Jumeirah Central district is backed by Dubai Holding, a global investment conglomerate that plays a pivotal role in developing Dubai’s fast-paced, progressive economy. Managing a USD 35bn portfolio of assets with operations in 21 countries, it employs 22,000 people across numerous sectors including tourism, hospitality, real estate, media, education, design, retail and wellness. “Jumeirah Central is Dubai’s first truly urban mixed-use city district,” says Morgan Parker, Chief Operating Officer, “it’s a masterplan that’s built around people, it’s a masterplan with ambition to improve the quality of life for people in Dubai and celebrate the wonderful diversity of this city.”