The new mono-brand store officially opened its doors in Düsseldorf’s Kö-Bogen yesterday.
Spanning two storeys, the new store boasts a collection of womenswear and accessories, all displayed on separate walls on the ground floor. Meanwhile, the menswear and the jeans collections are both presents on the first floor.
The brand has utilised digital lighting design and transparent LED walls in the shop window and a number of screens throughout the store which are utilised for Joop! campaign videos.
“With our brand new store in Düsseldorf’s first-class shopping location, we are taking the next strategic step as a premium brand. Düsseldorf, as an important fashion location in Germany, was particularly close to our hearts as part of our retail expansion,” commented Managing Brand Director, Thorsten Stiebing.”
