After exiting Singapore in January, the 163-year old iconic retailer is returning as Robinsons Online, a fully digital, state-of-the-art, vertically integrated online department store that will go live on 24 June.
Robinsons Online will present price-sensitive customers with a value oriented, rationalised product offering of over 200 specially-curated brands: some familiar, some home-grown, some new-to-market. Customers can also look forward to collaborations that will debut exclusively on the new platform.
With its head office based in Singapore, the newly independent Robinsons Department Stores Online Pte Ltd will be headed by Mr Jordan Prainito, the former Managing Director of Canningvale Australia, one of Australia’s fastest growing online businesses.
“The global pandemic has expedited the mainstream adoption of online shopping. We think now is the right time to pivot to a digital-first strategy. We will apply the learnings from Canningvale’s digital transformation, where we saw e-commerce sales increased tenfold in under five years. This was achieved through a combination of sourcing expertise, range clarification, system automation, marketing expertise, and a forensic focus on our customers. Singaporeans are avid online shoppers, Robinsons Online will not disappoint. The website is easy to navigate, visually pleasing, perfectly curated, and will provide a trusted, safe and secure checkout process,” continued Prainito.
