The new limited-time concept store features two storeys, a ‘Ralph’s Coffee’ and is located on Ginza Chuo-dori.
The new temporary store boasts a mixture of Japanese tradition and cutting-edge trends across a two-storey location. The simple yet sophisticated interior suits its contemporary location on one of Japan’s leading shopping streets and the brand’s identity and world view is portrayed clearly to visitors.
The first floor features a wide line-up from the brands latest collection to the concept booth of polo shirts, which is an eternal icon for Ralph Lauren. An on-demand customisation service ‘CYO Custom Shop’ allows guests to customise only one original item and a Ginza limited edition print will be available only at this store. Completing the first floor line-up is Ralph’s Coffee with a luxurious garden that is open and bright and a menu of coffee and exclusive drinks.
The stairs leading to the second floor depict Ralph Lauren’s passion and love for design and fashion through a series of valuable photographs that express the history from its founding in 1967 to present. The second floor houses a special distribution area for the new concept ‘RL News Station’ that distributes new content each month.
