The flagship, which has been undergoing remodelling since last December, offers a transformed retail experience.
Located at 6th Avenue in Manhattan’s Chelsea neighbourhood, the newly updated and renovated flagship store, with improvements including lower sightlines, wider aisles, better and bolder signage and neatly arranged and less productions, making the space easier to shop for customers. Furthermore, new floor-to-ceiling windows let a mass of natural light into the space.
There are more than 20 ‘merchandising experiences’ located throughout the store, which is organised by rooms. Bed, Bath & Beyond’s owned brands, which are crucial to the chain’s turnaround effort, are prominently displayed in the store.
The flagship integrates a number of technological features, including an in-store shopping mode on Bed, Bath & Beyond’s mobile app, allowing customers to navigate the store, view additional product information and create registry lists. The store also marks the debut of the brand’s new scan and buy feature that enables customers to make purchases immediately as they shop and bypass the check-out line.
The renovated flagship store is part of the retailer’s three-year efforts to update around 450 stores in line with its overall transformation strategy, with a cost of $250M. The company intends to modernise around 150 stores per year.
