Orangetheory Fitness is leveraging Matterport Capture Services to scan and create “digital twins” (photorealistic, 3D virtual replicas) of all its US studios.
The goal of this is ensuring design and layouts are consistent with global brand guidelines. With more than 1,250 studios across the US, Orangetheory’s operational teams intend to gain significant cost and time savings by enabling efficient collaboration, analysis, and decision-making by remotely analysing digital twins of its studios.
To ensure consistency across its US studios, Orangetheory requires accurate, up-to-date visuals of new and existing locations. Using Matterport Capture Services to create digital twins of each studio, the company can virtually assess whether a location is consistent with brand guidelines and advise on required updates, reducing the travel and time required to verify conditions of all locations.
In addition, Orangetheory franchisees equipped with a digital twin of their studio can provide a 3D walkthrough of their space for prospective members.
“As we continue to grow the number of our studios across the US and across the globe, it becomes increasingly difficult to access information about specific locations and make informed business decisions,” said Mike Mettler, Chief Development Officer of Orangetheory Fitness. “With Matterport digital twins, we become equipped with accurate, reliable data that allows us to improve our studios and better serve our members. Throughout the process, the efficiency and ease of Capture Services saves us thousands of dollars in travel and labour costs.”
