Passengers are invited to embark on their journey in style and experience the luxury world of Johnnie Walker Blue Label in a striking new experiential hub located in departures of key airports including Heathrow, Terminal 5.
The stunning pop-up brings to life the iconic brand’s new concept, offering travellers the opportunity to discover the unparalleled depth of flavour this iconic whisky has to offer and experience the luxury world for themselves in the travel retail space.
The activation features a bespoke sampling bar, where consumers can enjoy this exceptional liquid through an immersive experience, aided by the LCD display back-wall and surround sound headphones.
A unique gifting station also offers hand-crafted personalisation touches, including gift wrapping and personalised luggage tags, positioning Johnnie Walker as the perfect gift to give, whether that be for yourself to enjoy responsibly or for a special loved one.
A selection of whiskies from the world’s #1 whisky brand in travel retail (IWSR 2019/2020) will also be on display for consumers to explore the full Johnnie Walker luxury portfolio.
The launch of the new pop-up is supported by an impactful airport media campaign which will see Johnnie Walker Blue Label take over high-impact screens along the passenger journey, intriguing and inviting travellers to explore this world of luxury from the point of check-in.
This new Johnnie Walker Blue Label concept is currently live in Heathrow Terminal 5 departures and will be activated in other key global airports throughout June, July and August.
