Glossier’s fifth store is opening in Washington, D.C.’s Georgetown neighbourhood this coming Friday, the beauty brand said to Retail Dive.
Since opting to reenter physical retail last year, Glossier has opened stores in Seattle, London, Los Angeles and Miami. More locations are set to open throughout the year, including in Atlanta, Philadelphia and the Brooklyn borough of New York City. A store in New York’s SoHo neighbourhood is planned for 2023.
In opening Glossier’s latest store, newly minted CEO Kyle Leahy described it as a key way to “meet our customers where they are.” Leahy, who became CEO in May after founder Emily Weiss stepped down from the role, told Retail Dive in an email that stores help bring the Glossier brand to life.
“We haven’t yet had a retail presence in the DC area, and we can’t wait for our local community to fully immerse themselves in the brand, test and play with our products, interact with our editors, and experience Glossier in real life,” Leahy said.
The DTC brand describes its latest store as a “community hub” for locals and tourists, and it maintains much of the same grandiose feel as Glossier’s other locations, which are all themed to the city they’re located in. A Seattle location that opened last year included mushroom and floral details, while its Los Angeles store takes inspiration from the Hollywood sign.
