The fan headwear and licensed athletic merchandise retailer is continuing to expand with both new and existing concepts.
The company unveiled its first brick-and-mortar iteration of an e-commerce platform that it launched earlier this year. Situated in Jamaica, Queens, the new Lids Hat Drop store operates similarly to its e-commerce counterpart, offering exclusive and limited-edition releases.
“After visiting Jamaica, Queens in 2021, it was clear that the location was ideal for our first brick-and-mortar Lids Hat Drop,” said Britten Maughan, President of Lids. “The area is known by headwear enthusiasts as the hat mecca of the US, so the location allows Lids to lean into hat culture while continuing to drive trends through our exclusive releases. We’ve seen huge success with LidsHatDrop.com but Lids is a brick-and-mortar retailer at its core, and this concept is yet another step in our strategy to lead the conversation and become even more engrained in the hat community.”
