The capital’s leading fashion and lifestyle destination has recently welcomed a bounty crop of store upsizings and can now announce that 20,612sq ft of space has been let to existing brands since 2020 to upsize and introduce new flagship concepts to the centre.
London Designer Outlet (LDO) has announced a bumper crop of upsizings at the capital’s leading fashion and lifestyle destination. Guess, Levi’s, The North Face and Lindt have all invested further into their commitment to the LDO following successful trading, with Timberland joining the centre.
This latest swathe of store upsizes comes as the centre announces its sixth consecutive record-breaking month of trading. Now in its tenth year, the outlet destination has smashed all previous records set for the months of December through to May, exceeding performance expectations. Trading figures recorded in May have surpassed £8M and beat the previous May record (2019) by five per cent.
Guess, which has been at the centre for over nine years, will increase its store size by 40 per cent from 3,576sq ft to 5,016sq ft in order to introduce a new flagship concept and expand its offer to include menswear and childrenswear.
After over seven years of successful trading at the centre, Levi’s will also increase its brand offering by 51 per cent as it upsizes from 2,476sq ft to 3,744sq ft.
The North Face has committed to a 30 per cent upsizing, increasing its footprint at the centre from 2,770sq ft to 3,606sq ft. Timberland will also be joining the LDO having signed a lease to occupy The North Face’s previous unit.
Following Lindt’s stellar success at the LDO – the store is the brand’s best performing in the UK without an onsite café – the Swiss chocolatier and confectionary company is investing over half a million pounds in a new fit-out, to introduce a leisure offer with a café, incorporating both gelato and hot chocolate counters.
