The American brand launched in the Middle East less than a year ago and already has plans for Saudi Arabia and Qatar next.
Despite regional brands enjoying continued preference and growth, the interest and influence in international brands continues. Dave’s Hot Chicken, an international QSR brand backed by celebrity musician, Drake, has captured the attention of the Middle East with its impressive growth.
Since its launch in September 2022 in Dubai, the brand has seen rapid growth in the region. Originating from Los Angeles, the brand has established itself as one of America’s fastest-growing restaurants. With more than 700 franchise locations in the US and Canada, the company plans to open an additional 60 locations in the coming years.
In the Middle East, Dave’s Hot Chicken set a global sales record during its first week of operation in both Dubai and Qatar. The brand’s international recognition has earned it the prestigious position of being named the #1 Mover & Shaker in the restaurant industry in 2023.
