Dream On Me Industries, the baby goods company which recently purchased BuyBuy Baby’s intellectual property from its bankrupt parent Bed Bath & Beyond, has bought up to 11 BuyBuy Baby store leases and is well-positioned to reopen stores, reported CNBC, which cited court records.
The company bought the leases at a bankruptcy-run auction last week for a total price of approximately $1.17M, the report said. Four of the leases are in New Jersey, specifically in Paramus, Bridgewater, Woodbridge Township and Cherry Hill. Two are in New York, with the remaining in Maryland, Delaware, Massachusetts, Connecticut and Virginia.
Dream On Me’s $15.5M purchase of BuyBuy Baby included the chain’s trademark, digital properties, the mobile platform, business data, and advertising and marketing assets. It did not include BuyBuy Baby’s physical stores.
The business sells its merchandise through retailers that range from Amazon to Walmart to Kohl’s. (It was also one of BuyBuy Baby’s suppliers.) According to its website, the company’s brands include Dream On Me, Evolur Baby, Sweetpea Baby, TailZzz; Hannah & Sophia and Slumber Baby.
