SGS UK Retail has announced that JD, the leading retailer for sports, fashion and lifestyle brands, is significantly upsizing at Braehead Shopping Centre, reinforcing its position as Scotland’s number one retail and leisure destination.
Located at the heart of the lower level and serving as a focal point for the centre, JD is expanding its footprint by a third to create an 18,000sq ft store, due to open in 2026.
The expansion will enable JD to showcase its full multi-category offer, spanning athleisure, footwear, accessories and sportswear for men, women and juniors and responds to strong demand from both local and regional shoppers. The enhanced space will feature the brand’s latest store concept, with dedicated product zones, immersive experiences and an even broader selection of leading global names, including Montirex, Nike, adidas, The North Face and Under Armour.
Huw Kmiot, Associate Director of Asset Management, at Pradera Lateral, asset manager of Braehead Shopping Centre, commented: “JD’s upsize is a powerful demonstration of Braehead’s momentum and the confidence that major brands have in our long-term vision for the centre. Combined with an ongoing investment programme, including our new brand identity and marketing campaign and the recent launch of Braehead Ambition, we’re evolving the offer, elevating the experience and ensuring the destination continues to resonate with an ever-increasing number of consumers. Using our new strapline ‘Why have silver when you can have gold?’ for the first time, the new campaign captures the breadth and diversity of Braehead’s offer as Scotland’s leading retail and leisure destination.”
