Spanning 1,200sq m, now the largest Bershka store in the UK, the store showcases Bershka’s full commercial potential, distinguished in three independent sections for the brand’s Bershka, BSK and Man collections.
Developed in Barcelona by Castel Estudio, together with Bershka’s internal design team, the store concept aims to integrate the building’s architecturally significant interior with the “Bershka Datum” store prototype. A chromatic and material study has been carried out to ensure a neutral space, while noble woods, ceramic finishes and even stone surfaces interact with the existing space, placing the spotlight on the clothing itself, making it the true protagonist of the store.
With various stand out features across the store’s architecture, lighting and sound systems, BERSHKA has utilised cutting-edge technological advances to create a unique shopping experience for BERSHKA Trafford Centre customers.
Available exclusively at BERSHKA Trafford Centre for a limited time, the store features a new augmented reality experience, ‘AR Mirrors’, which was created by BERSHKA in collaboration with FFFACE.ME and Snapchat.
AR Mirrors is a ground-breaking retail project in which two mirrors with AR technology allow you to try on products through different filters created exclusively by the brand, just by standing in front of them. In addition, by scanning the QR on the AR mirrors, customers can access the Digital Fitting Room on the BERSHKA app where they can use these, or other filters available on their mobile phones and share the content directly on their social media profiles.
