The iconic British activewear and lifestyle brand, Sweaty Betty, has opened a new store in Liverpool Street Station.
Launched today, the 897sq ft shop is the brand’s first in a Network Rail station and has opened its doors just in time for the festive period.
The opening marks Sweaty Betty’s 20th London location, which highlights the brand’s strong presence in the capital. The Liverpool Street store will be the first to stock a limited-edition product, available exclusively on launch, giving commuters and shoppers something truly special to look forward to.
The new unit, located in Britain’s busiest station which attracts over 118 million people each year, provides Sweaty Betty with a prime spot to showcase the brand’s premium activewear which continues to empower women through fitness and lifestyle clothing.
Hamish Kiernan, Commercial Director, Property at Network Rail, comments: “Sweaty Betty’s arrival at London Liverpool Street marks a milestone – their 20th London location – and demonstrates our iconic station’s continued growth and evolution. We’re proud to welcome a brand that champions such positive values and to offer visitors access to a retailer making a meaningful impact.”
