The Italian fashion house is targeting the Latin American market and after Colombia, is now launching in Peru.
The brand’s first boutique is located in the Jockey Plaza shopping centre, one of the most prestigious and bustling complexes in the Peruvian capital, known for housing numerous luxury brands.
The store, approximately 280sq m in size, has been designed to reflect Dolce & Gabbana’s elegant and distinctive style, offering an immersive shopping experience that goes beyond simply displaying products.
Unlike its previous presence in the country through distributors or third parties, the opening of this flagship store allows the brand to directly control the experience of Peruvian consumers, showcasing complete collections that include ready-to-wear fashion, accessories, footwear, handbags, jewellery and beauty products. This move aims to satisfy the growing local demand for luxury goods and attract both customers interested in international trends and fashion collectors and enthusiasts.
This opening represents a significant step in the brand’s international expansion strategy, as it celebrates its 40th anniversary by consolidating its presence in key Latin American markets. Dolce & Gabbana’s arrival in Peru is part of a broader regional trend, where high-end brands have intensified their presence in recent years. Cities like Bogotá, Mexico City and Panama City already have the brand’s flagship stores and now Lima joins this global map of exclusive fashion.
