European e-commerce company Zalando makes connected retail more affordable to support physical stores.
As long as they’re offering products that Zalando sells, the stores will be able to sell their goods online via the platform and the company is now making it more affordable for them to do this.
“As a European fashion platform, we want to use our capabilities and resources to help solve the most urgent challenges during this crisis,” said VP of Direct to Consumer Carsten Keller. “With the Connected Retail program, physical retailers can connect with the Zalando platform and sell their products directly to our online customers. Currently, more than 1,500 brick-and-mortar stores in Germany and the Netherlands are connected to our platform, where they generate a relevant share of their revenue. Due to the urgency of the situation for many, we have accelerated our efforts to help physical stores: we’re waiving commission and shifting to a weekly pay-out schedule.”
The new set-up applies to brands and physical retailers in Germany and the Netherlands from April 1 and remains valid until May 31. Once a brand or store is set up in the program, stores can fulfil orders that Zalando customers place on the platform. Carriers (DHL in Germany, PostNL in the Netherlands) pick up orders directly from the specific store and returns are delivered straight back to the store.
