The French winery Moet & Chandon has teamed-up with Yoon Ahn to unveil a shop-in-shop, pop-up store in Tokyo.
Yoon Ahn is the Co-Founder and Creative Director of the fashion and jewellery label Ambush, and together with Moet & Chandon they have launched ‘Moet & Chandon x Ambush shop in shop Omotesando’ which with run until the beginning of next month and marks the winery’s first global collaboration.
The new pop-up highlights the ‘Moet Imperial Design by Amubsh’ wine range which was designed by Ahnm whilst the design of the bottle follows a minimal and sophisticated style with embossed letters.
“The most challenging part of designing the Moet & Chandon bottle was keeping the tradition – the most iconic part of the bottle – as it is while making it even more striking by keeping it monochrome,” said Ahn. “I hope our collaboration will bring different people from all walks of life and they can come and enjoy Champagne together,” Ahn said.
