The German brand has opened a new site in Rome at Via del Corso 132 with an innovative space that is 74sq m in size over two floors.
Innovation characterises the store which has 28 digital touchpoints, three of which are interactive to reveal the full range of products and the availability of colours. There are also immersive dressing rooms with a changing background to see each other in various environments and be assisted through the “bring it to me” service.
On the occasion of the inauguration, Adidas launched a four-day program of activities with the presence of sports stars, such as José Mourinho and Ciro Immobile, which involves the creation of a ‘floating’ football pitch on the Tiber.
