German brand adidas officially opened its first Brand Center in Peru, located in the Jockey Plaza shopping mall in Lima.
The new space marks a milestone for the company in the country, with the largest Brand Center in all of Latin America, solidifying Peru as a strategic point within the brand’s regional map.
Designed as an immersive experience, the new store redefines how consumers experience sport, fashion and innovation. Inside, visitors can find the latest performance, training, originals and soccer collections in an environment that blends cutting-edge technology with a modern, urban aesthetic. A giant LED screen, interactive installations and exhibits dedicated to iconic moments in global sport create a unique atmosphere where movement and energy take centre stage.
The opening event brought together renowned figures from Peruvian sports and entertainment, who celebrated the arrival of this new retail concept. Among them was soccer star Paolo Guerrero, a national sporting icon, who mingled with attendees and the adidas team during the inaugural event.
With this launch, adidas reaffirms its commitment to strengthening its presence in Latin America and offering spaces that merge technology, sustainability and brand experience. The Brand Center at Jockey Plaza promises to become a meeting point for sports and fashion enthusiasts, raising the standard of sports retail in the region.
