The high-performance sportswear brand, Aifit, arrived in Argentina with its first store in the city of Rosario, province of Santa Fe.
The company, which is owned by the US sports and urban clothing investment fund Athletic International Fit, has products for amateur and high-performance athletes. As reported by the local newspaper Infobae, their garments are made with different technologies such as Drytech, ClimaTech and WatmTech, which regulate temperatures and aim for greater comfort during sports practice.
“The decision to expand to Argentina and consolidate its presence in Chile responds to the firm commitment of the company to provide top quality products for the practice of sports throughout Latin America,” the company explained.
The official landing of Aifit in Argentina will take place in the coming weeks, and the initial positioning strategies will seek for local athletes to experience their products “first hand”.
