The premium fashion and lifestyle brand, Alo, renowned for luxury apparel rooted in mind-body wellness, has proudly announced the opening of its newest global destination at the exclusive Mandarin Oriental, Bodrum.
This debut features a signature boutique and immersive beach club experience, marking Alo’s second retail footprint in Turkey following the successful launch of its Istanbul location last year, in partnership with Soho Group, the region’s leading premium lifestyle retailer.
The 700sq ft shop-in-shop brings Alo’s elevated design sensibility to the Aegean coast. The exterior is wrapped in iroko wood treated with the traditional Shou Sugi Ban technique, creating a rich, charred finish that contrasts beautifully with the store’s light-filled interior. Inside, warm white oak millwork, matte black accents and a lush green plant ceiling – an Alo first – create a dynamic, sensory experience in a compact yet impactful space.
Launching officially at the end of May 2025, the Alo Beach Club transforms the Mandarin Oriental, Bodrum’s private shoreline into a seasonal sanctuary for movement, mindfulness and luxury living. Inspired by the property’s stunning setting – nestled within lush gardens of centuries-old pine and olive trees and an array of blooming flora – the design seamlessly integrates with nature. The loungers, sun chairs and decor are crafted from locally sourced materials, including premium cotton blends for towels and seating and a colour palette of espresso, gravel and bone tones to reflect the surrounding environment. Structures are constructed from natural oak and pine, honouring the region’s rich craftsmanship.
A custom Alo-branded coconut cart will offer guests a refreshing beachside moment, operated directly by the hotel with coconuts available for purchase. Alo’s influence also extends to the hotel’s beach menu presentation, which now features Alo-branded elements while retaining the Mandarin Oriental’s culinary offerings.
