The leading fashion and lifestyle brand, Alo Yoga, which specialises in luxury activewear and is inspired by movement and performance, has announced its UK launch.
Bringing a touch of Los Angeles wellness to London, the launch marks a series of highly anticipated brick-and-mortar store openings, with the first sanctuary set to open its doors on 17 November.
The much-loved brand exists at the intersection of fashion, function and fitness and is renowned for its studio-to-street performance apparel and accessories designed to help you move seamlessly throughout the day. Each piece is created with unparalleled technical details and trend-forward design, featuring a diverse range of activewear and fashion for men and women, with unisex styles. From the ultimate yoga clothing and activewear essentials in award-winning signature fabrics to luxe lounge pieces and day-to-night looks, Alo offers the ultimate range for customers to feel confident and comfortable in all the ways they like to move.
Alo launched in Los Angeles in 2007, with the mission to bring the transformative power of mindfulness, movement and wellness to the world. Today it has a community of celebrity champions and influencers worldwide, including Kendal & Kylie Jenner, Rosie Huntington-Whiteley, Hailey Bieber and Taylor Swift to name a few. Since launch, the brand has seen international customers’ demand to try on Alo products rise and expects to see continued growth when expanding into more physical locations in the global market.
