Capitalizing on the huge success of their flagship store in Dubai Mall, Dr. Vranjes Firenze has opened its new store at Dubai Hills Mall.
The renowned Italian home fragrances brand’s expansion plans remain robust in 2022 with 4 more openings planned in 2022, including stores in Mall of the Emirates and Yas Mall in Abu Dhabi.
Created by Dr. Paolo Vranjes and his wife Anna Maria, Dr Vranjes Firenze is inspired by his artistic home city of Florence and the beautiful landscapes of Tuscany in Italy. Founded in Italy in 1983, the brand is the result of Dr. Paolo Vranjes’ quest to create the finest fragrances in that iconic bottle inspired by Florence’s Duomo.
Located on the ground floor, the store in Dubai Hills welcomes customers with its elegant interiors, which showcase a bespoke selection of multiple home fragrances and candles carefully selected to appeal to Middle East preferences. Highlighting elements of musk, oud, light florals and warm spicy notes, the collection includes best-selling choices such as Oud Nobile and Rosso Nobile to name a few.
The opening also marked the global launch of Mirra Zafferano, a spicy and intense fragrance, ideal for giving energy to a space. An intoxicating blend of Myrrh, Vanilla, Calabrian Bergamot and Saffron, creates a journey between East and the Mediterranean.
Dr Vranjes Firenze in Dubai Hills Mall will also house the exclusive Eau de Parfum and Scented Body Care collections.
“Our exciting expansion plan in the UAE demonstrates our long-term commitment to The Middle East market. In this post-Covid era, wellness is such an important part of our world now and Dr. Vranjes encourages this by inviting you to treat yourself to moments of pure pleasure, wellbeing, and beauty through captivating scents that are truly one of a kind,” said Ahmad Hawalah, Business Manager, Dr Vranjes Firenze.
