Amazon’s 31st Go store coincides with the retailer pausing the rollout of its Fresh grocery stores as it figures out how to better differentiate and improve its economics.
This was the viewpoint from CEO Andy Jassy during the Amazon’s earnings call from the beginning of the month. It remains unknown how or if Amazon pausing the rollout of its Fresh stores will impact its Go convenience stores.
Like the other suburban Amazon Go stores, the 2,500sq ft location will offer a broader selection of grab-and-go food and drinks, including a wide range of beer, wine, spirits and everyday essentials. It also features Amazon Go’s made-to-order kitchen, which offers freshly prepared food, including breakfast items, hot and cold deli sandwiches, salads and wraps. It will also offer a variety of specialty beverages and on-tap coffee, kombucha and soda, as well as a Pinkberry fro-yo station.
