The online giant has opened its third physical Amazon Fresh grocery store in the UK since the beginning of March.
Amazon Fresh has now opened in White City which is one of London’s busiest shopping destinations and hosts one of Europe’s largest shopping centres, Westfield London. The first two Amazon Fresh stores opened in March with stores opening in Ealing on March 4 and Wembley Park on March 16. Like these other two locations, the new store will feature Amazon’s ‘Just Walk Out’ shopping technology.
The newly-opened 2,500sq ft store uses ‘computer vision, deep learning algorithms and sensor fusion’ to automatically detect any items that customers put in their shopping basket or return to the shelf. This technology allows customers to sign in via their Amazon account, pick up their desired items and exit the store without paying using the traditional checkout system, instead paying for items automatically via their account when they exit.
According to Amazon, the “store offers customers everything they’d want from their local neighbourhood grocery store”, including a range of items from Amazon’s increasing roster of own-label brands.
