Apparel Group proudly announces the grand opening of R&B Fashion’s flagship store at City Centre Mirdif, Dubai. This reflects the group’s commitment to enhancing shopping experiences with their esteemed homegrown brands.
Spanning a spacious 14,000 sq.ft, the store at City Centre Mirdif stands as a testament to R&B Fashion’s reputation for trendsetting. It offers a curated selection, merging international runway hits with versatile everyday fashion. Catering to children, women, and men, the range extends to fashion apparel, footwear, beauty, toys, and accessories. True to R&B’s ethos, the store champions diversity and body positivity, presenting styles in a vast array of sizes.
Mr. Neeraj Teckchandani, CEO of Apparel Group, said, “R&B Fashion stands as a testament to Apparel Group’s unwavering commitment to quality and forward-thinking. The choice of City Centre Mirdif, one of the country’s top-tier shopping locales, harmonizes perfectly with our aspirations for our homegrown brand. We eagerly anticipate our customers relishing the unparalleled quality and style that R&B brings to this bustling Mall.”
Arun Pagarani, CEO of R&B Fashion, remarked, “Our new flagship store in City Centre Mirdif is more than just a retail space; it’s a commitment to our customers. As Dubai continues to be pivotal in our growth strategy, this launch aligns perfectly with our plans for R&B’s expansion in the UAE and the wider GCC territories. Given City Centre Mirdif’s stature in the premium retail domain, we believe our customers will be treated to an exceptional blend of style, quality, and shopping comfort.”
As Apparel Group expands its presence, the opening of R&B’s flagship store at City Centre Mirdif highlights its commitment to outstanding shopping experiences. This new store enhances the group’s reach and offers customers a unique blend of style and quality.
