In collaboration with Hyundai Card, it is expected that Apple Pay’s Korean services will start by the end of 2022.
Experts in the industry are predicting Apple Pay will gain notable popularity over the next few years as more major retailers migrate to NFC due to security concerns.
In Korea, 30 per cent of smartphone users use iPhones, making it a natural choice for Apple Pay. However, Samsung Pay’s market dominance and the lack of NFC devices will pose major hurdles.
As early as December, Hyundai Card plans to offer Apple Pay to retailers with NFC terminals. E-mart 24 and Costco, as well as Starbucks stores, are among the first retailers to adopt the Apple Pay service in South Korea.
