The brand has just opened a new 210sq m workshop-boutique, marking Aroma-Zone’s seventh location in France.
Founded in 1999 by Anne-Cécile and Valérie Vausselin, Aroma-Zone’s new store situated in Strasbourg, concentrates on six universes: the world of essential oils and aromatherapy, natural beauty in the form of vegetable oils, vegetable butters andplant powers etc, personalised cosmetic, DIY home cosmetics, ready-to-use organic and natural cosmetics and nature home – natural components to make green products for home maintenance.
Customers can also enjoy the store’s workshops in which they can concoct its products and the boutique’s bulk bar, where they can refill on product including oils and liquid soap.
The move comes following the closure of the brand’s Printemps department store where the French specialist in aromatherapy and home cosmetic was established. Sabrina Herlory Rouget, CEO, explains: “When the Printemps group announced the closure of its Strasbourg site last fall, and with it, that of our shop-in-shop, the messages of disappointment from our local customers kept coming. Everyone regretted that this place suddenly pulled the curtain. We then made them the promise to quickly submit a new address to them in Strasbourg.”
