Atria Watford, one of the UK’s most popular retail and leisure destinations, owned by property company SGS and asset managed by Global Mutual, is pleased to announce that Haute Dolci, creator of luxury desserts, and menswear retailer, Moss, formerly known as Moss Bros., are opening new stores at the centre.
With new branding and spanning 2,271sq ft, the new Moss menswear store opened its doors on the upper mall on 30 March 2023. The new store stocks the brand’s suiting as well as its casualwear offer, launched in AW21, and offer services such as Hire and Custom Made suiting. The store offers a heightened customer experience with a dedicated style suite and fitting room appointments. It also includes ready-to-wear edits in collaboration with Fred Sirieix and its latest collection for spring summer 2023.
Haute Dolci will span 3,500sq ft, offering customers a unique dining experience – serving decadent desserts in luxurious surroundings. The new location, which has been signed on a 10-year lease, will create 25 new jobs. It is due to open this spring.
Haute Dolci was created in 2017 by Nizam Mohamed, who founded the popular chain, Heavenly Desserts in 2008, just aged 21. The recent opening of Indian street food favourite, Chaiiwala, has also further diversified the centre’s F&B offering.
Atria Watford is a leading retail and leisure destination covering 1.4 million square feet, situated in Watford, an affluent North London neighbourhood. The centre is home to hundreds of brands, of all shapes and sizes – from small independents through to household names – with some other well-known tenants including Zara, M&S and Primark.
