The new store occupies a space of 19,000sq ft and will feature a carefully curated selection of Avon-branded products.

Named Studio 1886, this, the brands first physical space for consumers today in Los Angeles will be a hub and immersive experience for the brand. Located at 515 Shatto Place in Koreatown, the store will be home to a number of Avon-branded products alongside a line-up of brands by LG H&H. Avon representatives will be on hand to provide information about the products and host virtual try-ons.

“We are very excited about this new chapter and are proud to create a unique space for our Avon community to connect and celebrate their love of Avon,” said Avon chief executive officer Paul Yi in a statement. “Studio 1886 will showcase Avon’s growing commitment to bringing customers and Avon representatives the top trends and innovation in beauty while driving engagement.”