Bacha Coffee, the Moroccan coffee brand with roots dating back to 1910 in Marrakech, has unveiled ambitious plans to fortify its presence in key markets across Asia, the Middle East and Europe.
The brand’s latest moves represent a milestone in its growth strategy, with the announcement of two pivotal openings set to redefine its footprint on the world stage.
Bacha Coffee is gearing up to debut a new location at the bustling Hong Kong International Airport (HKIA), alongside the grand unveiling of its EUR20 million flagship store on the Champs-Élysées in Paris by the end of 2024.
Taha Bouqdib, President and CEO of V3 Gourmet, the parent company of Bacha Coffee, noted the latest opening “serves as a springboard towards Europe, a cornerstone in our global expansion strategy. The opening of our flagship store in Paris is just the beginning, with several more openings planned for 2025 and beyond”.
Having made its international debut in Singapore back in 2019, Bacha Coffee has since carved a path across Asia, with footholds in Hong Kong, Malaysia, Indonesia, Taiwan and South Korea. The brand has also made strides in the Gulf, with its presence in Dubai, Abu Dhabi, Doha and Kuwait City.
Bacha Coffee is gearing up to introduce multiple new stores in Hong Kong, including the bespoke travel retail boutique at HKIA. Scheduled to open its doors in the latter part of November 2024, this 36.1sq m concept will provide travellers with an exclusive and convenient coffee experience. Meanwhile, the Champs-Élysées flagship store will span three floors across a sprawling 1,500sq m space, spanning a boutique, a takeaway counter and a dedicated coffee room.
As part of its broader international expansion strategy, Bacha Coffee has established new facilities in strategic locales like Marrakech and Singapore to bolster its capabilities in research and development, production and coffee roasting.
