Children’s fashion and lifestyle brand Balabala has continued to expand its footprint in the Middle East and Southeast Asia with the opening of two new stores in early 2023.
Founded in 2002, Balabala currently operates over 4,800 stores in China and 40+ stores internationally. Launched with a mission to redefine luxury kids wear, Balabala aims to “become the first-choice children’s fashion brand” globally.
Following a successful launch in Dubai last year, in conjunction with local partner BTC Fashion, Balabala opened its second store in the UAE in February. The 240sq m flagship store is a fitting addition to the ultimate shopping experience of Yas Mall, the UAE’s largest retail destination.
In another landmark opening, Balabala launched its second store in Cambodia in January at the latest Chip Mong development: 271 Mega Mall Phnom Penh, the largest shopping mall south of the city. The store carries apparel, shoes, and accessories including Balabala collections, designed for newborn children and up to 14 years of age.
