Following a successful launch in Hanoi and Haiphong last year, the brand is now continuing with its expansion in the Vietnamese market.
Two additional Balabala stores are set to open in Ho Chi Minh in Quarter 3 of this year, bringing the brand’s total number of stores to five in the less than 12 months. Despite Coronavirus impacting the retail climate, Balabala’s initial trading results from its first three stores have confirmed the brand’s growth strategy for the market.
Balabala will be launching its latest 7th generation international format stores in Ho Chi Minh, housing a full product range from baby to older children, homeware and shoe products. Integrated services will enhance the customer shopping experience and aims to consolidate the Vietnamese market as a consistently strong one for the brand.
Last month, the brand also announced its first franchise store opening in Kathmandu, Nepal at the premier mall, Labim Mall.
