Following the successful launch in Vietnam, balabala announced its entry into the Laos and Cambodian markets. This marks the next stage of the company’s expansion strategy across Southeast Asia.
The children’s fashion and lifestyle brand opened its inaugural store in Laos on International Children’s Day, 1 June. The launch at Parkson Mall was marked with a catwalk show embracing traditional Laos culture. The store’s interior design reflects balabala’s iconic theme. Throughout the store, there are yellow highlights which create a visually exciting environment. This design enhances the shopping experience for both parents and children.
Balabala’s expansion plans also include the Cambodian market. Partnering with its franchise partner, the flagship store was launched on 9 July in Phnom Penh’s Sensok mall. The launch was marked with an opening ceremony, which included different opening events and widespread social media activities. The brand’s Local General Manager, Dedi Rineldy, and Shasne Suleimanova, a popular fashion influencer, attended the event.
The striking design of the Sensok store features Balabala’s novel seventh-generation design concept and a yellow façade. Balabala has prioritised customer experience in the store – customers are presented with new season and co-branded items, in which they are also encouraged to interact with.
Balabala will continue expanding the established markets in 2022, as well as planning on expansions into new territories in the Middle East and Southeast Asia later this year.
