A global home entertainment brand has launched its new flagship store in Seoul located in Gangnam-gu, Seoul. The newly-opened Bang & Olufsen Seoul Flagship Store cover 419sq m including the A/S centre.
Bang & Olufsen will showcase hands-on spaces and special services for discerning Korean customers through this expansion opening. It provides one-stop premium services such as product experience, purchase consultation, and A/S as well as exhibits all Bang & Olufsen’s products released in Korea.
It is the first Asian store to offer the ‘Bang & Olufsen Bespoke Program.’ Seoul Flagship Store will test-run a customisation service for the first time in Asia, which let customers make their own special products by combining colours and materials of high-end products such as Bang & Olufsen TV and loudspeakers according to their tastes.
There are also the ‘BeoLivingroom’ which embodies Bang & Olufsen’s state-of-art home theatre environment and a space where customers can check the solidity, flexibility, and beauty of ‘aluminium’, a symbolic material representing Bang & Olufsen. In addition, you can see limited editions created in collaborations with luxury fashion & lifestyle brands such as Berluti and Rimowa.
The renewed Seoul Flagship Store applied all interior materials and space composition in the same way as the Danish headquarters so that Bang & Olufsen’s own modern and sophisticated Danish sensibility can be felt there. It also runs a coffee bar where customers can experience Bang & Olufsen products in a comfortable mood while drinking coffee, as if they are at a café.
