For the first time in its 135-year history, Belk is expanding in the outlet space with five new locations launching in the next week.

Belk debuted the concept at the start of 2023, converting its store in Greeneville, Tennessee, into the first-ever Belk Outlet. The feedback from customers was overwhelmingly positive, according to the company.

Belk Outlet stores will include discounted items that come directly from the retailer’s larger stores across its footprint and customers will have access to many new items, including high-end and designer brands that these locations may not have carried in the past.

Based in Charlotte, North Carolina, the privately-owned Belk operates nearly 300 stores in 16 Southeastern states. In September 2022, the company named Don Hendricks as CEO. He had been serving in the role on an interim basis since May 2022, following the resignation of Nir Patel, who left to join GameStop.