The leading off-price and multi-brand retailer has launched its first Beauty For Less store at the BFL Shopping Centre in Dubai’s Motor City.
The store is located on the ground floor and is home to products from an array of premium brands, alongside a wide selection of beauty services. The new store exemplifies the group’s vision to provide its customers with a diverse range of offerings through innovative concepts.
Brands For Less is a brand known for its retail experiences and this new concept store has been exceptionally well received by new and existing customers of the group. The new store launch is aligned with the group’s aspirations to foster innovation and introduce exciting and appealing concepts in a rapidly evolving retail market. Toufic Kredieh, CEO and Co-founder of BFL Group, stated: “We are delighted by the positive response following the launch of our first-ever Beauty For Less store in the region. We do not intend to stop here, but rather to keep exploring new ideas and concepts that will enlight our customer experience. We have progressed in this mission, thanks to the success of our latest BFL Shopping Centre and Luxury for Less store, and we expect the new Beauty For Less store to further enhance this experience.”
