Binghatti Developers and Mercedes-Benz have unveiled plans for what they describe as the world’s first Mercedes-Benz branded city, a large-scale masterplanned development in Dubai with an estimated investment value of AED30bn.
The project, named Mercedes-Benz Places – Binghatti City, marks the second branded residential collaboration between the Emirati developer and the German automotive brand, following the launch of Mercedes-Benz Places Dubai. It also represents a major milestone for Binghatti, introducing the first masterplanned community in the company’s history.
Planned for a 10 million square foot site in the Meydan area, the development is designed as a multi-tower branded district integrating residential buildings with retail, leisure and community infrastructure. According to the developers, the project aims to combine luxury living with mobility innovation and Mercedes-Benz’s Sensual Purity design philosophy within a cohesive urban environment.
Mercedes-Benz Places – Binghatti City is envisioned as a self-sustained district, described as a city within a city. The masterplan includes luxury residences alongside cultural and leisure areas, retail boulevards, parks and green corridors, mobility hubs, wellness and sports zones and dining and entertainment spaces. The aim is to offer residents access to daily services and amenities within walking distance, blending lifestyle convenience with high-end design.
