Bloomingdale’s have announced the first location of its all-new store concept, “Bloomie’s”, will open on 26 August in Fairfax, Virginia.
This new brand will bring the best of Bloomingdale’s to a smaller, highly curated, ever-evolving store concept filled with top brands, a new tech-enabled stylist service model, and a vibrant restaurant experience.
Located in the Mosaic District shopping centre, the 22,000sq ft Bloomie’s store will be a style and service destination featuring new store experience and design concepts, and a distinct assortment of advanced, contemporary and luxury brands across women’s and men’s fashion and beauty.
“Bloomie’s has always been a term of affection from our loyal customers. Our new Bloomie’s store will deliver everything they love about Bloomingdale’s in a highly edited, convenient, and unexpected way,” said Tony Spring, CEO, Bloomingdale’s. “We’ve been part of the Washington, D.C., metro area community for decades, and we are excited to welcome new and long-time customers to Bloomie’s to be the first to shop this fresh and casual experience.”
