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HomeNewsBoohoo Launches Own Vegan Beauty Brand

Boohoo Launches Own Vegan Beauty Brand

The fast fashion womenswear brand has launched a vegan beauty range of more than 50 products.

Called Boohoo Beauty, the range features products that for eyebrows, lips, eyes and face, all of which are available in various shades to suit multiple complexions and skin tones. Items include lip gloss, lip liner, blusher, bronzer, lipstick and a contour stick. Customers can also purchase tools and accessories such as a brush cleaner, light-up mirror, fast-drying wrap for hair and false lash applicator.

Lou Maddison, Lead Hair and Make-Up Artist, Boohoo, said: “As well as the range being 100 per cent cruelty free and made with a vegan formula, all packaging used within this collection is recyclable. Products are boosted with ingredients such as hyaluronic acid, aloe, coconut oil and botanical extracts. The products are lightweight, water resistant and transfer proof, perfect for everyday use and taking a look from day to night.”

The new products are available to purchase on boohoo.com and prices range from £5 for a lip gloss to £38 for a make-up palette.

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