Fashion retailer Boss is set to unveil a flagship store at One Bangkok today, marking both the brand’s largest location in Southeast Asia and its first regional Boss Cafe.
Spanning 752sq m across two floors, the new store embraces Boss’ latest global concept, featuring a black marble facade and geometric design.
Interiors combine wood, travertine, metal accents and high-gloss surfaces, aiming to balance modernity with warmth. The boutique will display the Fall/Winter 2025 menswear and womenswear collections.
“More than a fashion destination, Boss embodies a way of life: One that celebrates craftsmanship, creativity, and the art of living well,” Boss said in a statement. “The new store and Boss Cafe at One Bangkok make this philosophy a reality, offering customers a holistic experience that unites style, culture and taste under one refined vision.”
The store also introduces features including digital style guides, expanded seating, upgraded fitting rooms and Boss Made to Measure tailoring, which allows customers to personalise linings, monograms and other bespoke finishes.
In addition, the Boss Cafe will serve pastries and beverages inspired by Thai culinary traditions, using ingredients sourced from local producers.
