The company is expanding its retail presence in Southeast Asia with the opening of its first athleisure-focused stores in Indonesia, debuting two locations in Jakarta at Grand Indonesia and Central Park Mall.
The Grand Indonesia store covers nearly 80sq m, while the Central Park Mall location spans approximately 206sq m. Both sites showcase a retail concept developed specifically for Boss athleisurewear, featuring stainless steel and glass fixtures, carbon-textured flooring and concrete wall finishes.
Digital screens are integrated throughout the stores to highlight the technical and performance-driven aspects of the collections.
The new locations are dedicated to the brand’s sport and performance-led categories, offering a curated range of activewear and lifestyle apparel.
The assortment includes golf and tennis collections, everyday casualwear, commuter-focused designs and the Boss Performance range, which centres on technical fabrics and functional construction for daily wear.
The Indonesia openings follow the recent launch of the Boss flagship store at One Bangkok earlier this month, which marked the brand’s largest store in Southeast Asia as well as its first regional Boss Cafe.
