The much-talked-about ready-to-wear and accessories label Destree, whose investors include A-List names such as Jessica Alba, Beyoncé, Gisèle Bündchen, Rihanna, and Reese Witherspoon, has opened its first retail space in the French capital.
Founded in 2016 by Géraldine Guyot and Laetitia Lumbroso, the brand has gained a cult-like following for its contemporary and artsy identity. The first retail space was boosted thanks to Series A funding from the venture capital firm Sequoia Capital China. The all-female financing round was led by Angelica Cheung, a venture partner at the firm and the former Editor-in-Chief of Vogue China. Destree also boasts fashion and beauty industry heavyweights Carmen Busquets, Gabriela Hearst, Emily Weiss, and Amy Griffin, the co-founder of Social Studies event planning and career entrepreneur.
The store, located in the tony shopping area of Rue St. Honoré and Place Vendome on Rue 29 du Juillet and off a side street just off of Rue de Rivoli, is a neighborhood that attracts both locals and tourists. Guyot moved to New York, and the boutique reflects the two cosmopolitan cities that influence the brand’s particular style. The duo describes the clothes as graphic, structured pieces with sculptural, totemic-like elegance that are timeless yet unique.
