Card Factory has opened its first store in the Middle East as it continues its expansion into new territories.
The new shop, located in the Bawabat Al Sharq Mall in Abu Dhabi, is part of the retailer’s franchise agreement with Liwa.
The greetings card specialist announced the deal back in May which will see Liwa open around 36 stores with Card Factory’s fascia across the Middle East, including Qatar, Kuwait, Saudi Arabia, Bahrain and Oman.
A further three stores are scheduled to open next month in Dubai and Abu Dhabi, the retailer said.
Card Factory chief executive Darcy Willson-Rymer said: “We are excited to be opening our first stores in the Middle East as we continue to deliver on our ambitious ‘Opening Our New Future’ growth strategy.
“Our entry into the Middle East will underpin our position as a global competitor and help drive our transition to becoming the market leading omnichannel retailer of cards and gifts.”
