An emerging sports card and memorabilia retailer backed by a football legend is expanding to American Dream.
CardVault by Tom Brady will open a flagship location at the East Rutherford, New Jersey retail and entertainment centre on 11 April. The new store will mark the fourth location for the retailer and first outside of Massachusetts. It will also be the first fully-branded store since Tom Brady acquired an ownership stake in the company in February 2025. (As part of the deal, CardVault changed its name to “CardVault by Tom Brady.”)
The other stores are located at TD Garden, Boston; Gillette Stadium, Foxborough and Foxwoods Resort Casino in Mashantucket, Connecticut.
Spanning over 1,200sq ft of retail space, CardVault at American Dream is designed to offer an immersive experience for collectors, novices and sports fans alike. It will offer rare and premium trading cards, authentication services and an “exclusive VIP” trading experience. It will also host special events, guest appearances and exclusive experiences throughout the year.
“We’re just getting started,” said Brady, who won seven Super Bowl championships and three MVP awards over his 23-year NFL career. “I’m beyond excited to officially be in the hobby – not just as a collector, but as a store owner. CardVault isn’t just about buying and selling cards; it’s about bringing the passion of collecting to as many people as possible. Collecting is about more than just the cards – it’s about the memories, nostalgia and the connection to the game. I’ve lived it first-hand and I know how powerful that feeling is. We’re bringing that excitement to a whole new generation of fans.”
