The brand has unveiled details of how it intends to accelerate its digital growth.
Earlier in the year, Cath Kidston announced a restructuring following renewed support from their owner Baring Private Equity Asia. Following this, the brand has now issued a statement identifying opportunities to boost brand relevant and product innovation. The brand also intends to expand both its digital presence and develop international partnerships.
Cath Kidston’s flagship store in London’s Piccadilly will reopen in November following a range of changes that will include streamlining its products range and building new categories.
Melinda Paraie, Chief Executive at Cath Kidston, commented: “We truly believe that Cath Kidston is a brand for our time, and we have worked incredibly hard to create a sustainable, profitable future for the brand following restructuring. Our customers sit at the heart of our new strategy, and it was fundamental to our vision that we could maintain Cath Kidston’s role of inspiring the everyday optimist with our hand drawn prints.”
