French luxury maison Chanel has opened its first store in China’s Zhengzhou, the provincial capital of Henan.
Located inside David Plaza, a high-end luxury mall, the new Chanel Zhengzhou store spans 9,050sq ft and was designed by the Parisian brand’s long-standing collaborator, architect Peter Marino.
Inside the ground-floor location, customers will find ready-to-wear, handbags, shoes, costume jewellery and eyewear, along with a selection of watches and fine jewellery pieces from the Coco Crush, Camélia and Comète collections. The new location sees Chanel expand into the central region of mainland China, taking its total store count on the mainland to 18.
The luxury brand currently operates stores in mega cities Beijing, Shanghai, Shenzhen and Guangzhou, as well as major regional hubs like Chengdu, Nanjing, Shenyang, Dalian, Xi’an, Hangzhou and Harbin. Looking ahead, Chanel is looking to open two more stores in Chengdu and one more in Nanjing next year, according to WWD.
