The price-dropping ‘Down Down’ campaign hopes to lower the cost of the average Australian weekly shop.
Coles has undertaken a major relaunch of Down Down in stores to lower the price of hundreds of products across the entire product range, including breakfast cereals, pasta, tinned tuna, fresh convenience foods, healthcare, pet food, poultry, seafood, tinned fruit, smallgoods, and bakery cakes.
Coles Chief Executive Commercial and Express Greg Davis said: “A lot of Australian families are looking to get better value from their weekly budget, and with people still eating more meals at home we want to deliver great prices on the quality food our customers want to eat for breakfast, lunch and dinner.”
Coles is also helping customers feed even the largest of families on a budget by bringing back the popular Big Pack Value Sale, with significant savings on 40 select products in bulk sizes, including family dinner staples, condiments, and baking products.
